Blueprint Gaming Deepens Partnership with Bet365

(AsiaGameHub) –   Blueprint Gaming and bet365 have deepened their content partnership, with the supplier launching a “significant new open account promotion” that will cover the firm’s curated top titles across various jurisdictions. 

Bet365 and Blueprint Gaming Boost Their Content Partnership with Free Spins Promotions

A bet365 spokesperson commented: “Blueprint Gaming’s portfolio remains highly resonant with our players, and we are pleased to feature a selection of its most recognizable and top-performing games as part of this exciting open account promotion.” 

Bet365 players can now access free spins as part of the partnership, with the bonus applying to beloved titles like Fishin’ Frenzy: Lure Em’ In, Fishin’ Frenzy: Big Catch Gold Spins, Triple Action Cash Strike, and King Kong Splash, the companies stated in a press release. 

Jo Purvis, Blueprint Gaming’s director of marketing, PR and events, has embraced the chance to strengthen the company’s existing ties with bet365, citing years of successful collaboration that have delivered valuable experiences to both partners.

“Each selected game has proven to be a standout performer in our portfolio—whether through strong player retention, consistent revenue generation, or long-term brand recognition. We’re thrilled to see bet365 highlight these titles in a major promotional campaign and look forward to player responses,” Purvis added. 

Laying the Groundwork for Robust Player Engagement and Retention

The partnership focuses specifically on giving new players the opportunity to explore the studio’s acclaimed titles, while also providing bet365 an intuitive and impactful way to connect with new players, driving engagement and retention metrics.

The Fishin’ Frenzy game series consistently ranks among the top games across jurisdictions, serving as a strong asset for both partners. Separately, Blueprint Gaming expanded into South Africa with Hollywoodbets in March 2026.