(AsiaGameHub) – The Latin American gaming sector is entering a new era of competition, driven by the rise of Pix, digital wallets, and embedded finance. As operators are increasingly evaluated based on their payment capabilities alongside their product portfolios, the SBC Summit Americas will examine this evolving landscape through its dedicated “LATAM Payments & Tech” track.
Scheduled for Wednesday, June 10, at the Broward County Convention Center, the program provides attendees with direct insights from prominent operators, fintech and payment specialists, and regional regulators from across the Americas.
This track is a key component of the broader SBC Summit Americas conference, which features six stages covering sports betting, casino operations, affiliation, leadership, player protection, and regulation, with content alternating between North and Latin American focuses over the two-day event.
“Latin America is a particularly dynamic market because technology has become so deeply integrated into daily life. Consumers are accustomed to instant payments, intuitive apps, and digital services that function seamlessly. These expectations are now being applied to the gaming experience,” noted Rasmus Sojmark, Founder and CEO of SBC.
“This represents a significant transition for operators. Payment processing, user experience, and player engagement are no longer siloed topics; they collectively define how a player perceives a brand. The LATAM Payments & Tech track will investigate how these elements are converging.”
The session titled ‘Wallet wars: Changing the LatAM Landscape’ will examine the impact of wallet ecosystems like Mercado Pago and Rappi on mobile commerce throughout the region. Industry experts Juan Flores (CEO, Payefy), Mariola de la Piedra Quelle (CMO, Grupo Gelsa), and Carlos Sandoval (Chairman & CEO, Apuesteria) will discuss whether operators should partner with these established platforms or develop proprietary financial services integrated directly into the gaming experience.
Focusing on the Brazilian market, the ‘PIX: Instant Payments’ panel will explore how the Pix system has revolutionized payment habits. Speakers Rony Silva (CTO, Aposta Ganha), Paulo Chastinet (CAO, Segurobet), Marc Crean (CPO, Todos Querem Jogar), and Thomas Carvalhaes (iGaming Expert) will analyze how instant payments have elevated player expectations for speed and ease of use, while also discussing the adoption of new features like PIX Automático.
The ‘Tech Titans: How Innovation is Powering the Next Digital Frontier’ session will broaden the scope to discuss how technology, gaming, and e-commerce are fueling the next stage of Latin America’s digital economy. Leaders Javier Troncoso (CEO & Co-Founder, InsightPlay.AI) and Pedro Landa (COO, Miela Digital) will highlight the region’s growth as a global tech hub, identifying the technologies driving future expansion while addressing hurdles related to infrastructure, scalability, and regulation.
Following the analysis of how technology and payments are reshaping transactions, the discussion will pivot to how operators are re-evaluating the comprehensive player journey across both digital and physical touchpoints.
The session ‘Building a Unified Casino Experience in an Omnichannel World’ will tackle the mounting pressure on operators to deliver consistent experiences across retail and digital platforms. Experts David Fica (CEO, Landvegas) and Juan Ignacio Juanena (COO, Azar Latino) will detail the operational requirements for integrating payments, loyalty programs, customer data, and user experience into a cohesive omnichannel framework.
Beyond the conference sessions, SBC Summit Americas serves as a central hub for the companies and technologies defining the future of regional payments and tech.
On the exhibition floor, attendees can engage with leading fintech and payment firms, including PayNearMe, Paysafe, Signature Payments, and ElenPAY, while the Payments & Fintech Walk-Around Tour offers direct interaction with the brands and solutions shaping the market.
Delegates can also participate in various payment-centric networking opportunities, such as the Payments & Fintech Exchange, the Payments in LATAM Briefing, the Crypto Briefing, and the Industry Trends & Emerging Tech speed networking session.
SBC Summit Americas is scheduled for June 9–11, 2026, at the Broward County Convention Center in Fort Lauderdale, Florida.
Register for SBC Summit Americas now!
Expo Pass ($0) – Access to the exhibition floor and basic SBC Connect features.
Conference Pass ($399) – Full access to the conference program, exhibition floor, and SBC Connect.
Networking Pass ($399) – Full access to the exhibition floor, SBC Connect, SBC Connections, and evening networking events.
Business Pass ($549) – Full access to the exhibition floor, conference sessions, SBC Connect, and SBC Connections.
VIP Pass – Full access to the exhibition floor, conference sessions, SBC Connect, SBC Connections, evening networking events, and complimentary food and beverages at the Food Festival.
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