Polymarket continues securing major partnerships as Serie A USA becomes its latest collaborator

(AsiaGameHub) –   Polymarket has entered into a multi-year contract with Serie A USA to serve as the league’s official and exclusive prediction market partner within the United States.

This collaboration is a component of Serie A’s wider international growth plan and follows closely on the heels of a comparable agreement Polymarket made with LALIGA North America a month prior.

The initiative will involve integrating the prediction market platform into the league’s media and digital channels targeting the US audience, aiming to enhance interaction with American soccer supporters in the lead-up to the 2026 FIFA World Cup.

As per the deal, Polymarket will be the sole US platform for Serie A prediction markets, utilizing official league data provided by the NYSE-listed company Genius Sports.

“The United States is a crucial expansion territory for Serie A,” stated Michele Ciccarese, Marketing and Commercial Director of Lega Serie A.

“Our exclusive partnership with Polymarket, as a Regional Partner in the USA, enables us to connect with a new wave of fans via a platform that captures current trends.

“It provides an interactive, live product based on data and involvement that matches their preferences perfectly.”

The firms indicated that employing official data is meant to bolster “transparency, integrity, and accuracy” in prediction market products related to Serie A matches and narratives.

“The future of sports fan involvement will be characterized by increased participation, not just more content,” commented Shayne Coplan, Founder and CEO of Polymarket.

“Prediction markets allow fans to actively analyze the game as it happens, and allying with Serie A introduces this framework to one of the globe’s most popular leagues at a time when American enthusiasm for the sport is unprecedented.”

This agreement marks another significant soccer collaboration for Polymarket as the prediction market firm persists in its vigorous push into international sports.

Polymarket noted that the partnership underscores rising American appetite for interactive sports engagement tools, particularly among younger, tech-savvy demographics.

Polymarket’s swift ascent to prominence

The company has kept broadening its sports presence lately, with collaborations and market services now covering leagues and bodies such as Major League Baseball (MLB), the National Hockey League (NHL), the Ultimate Fighting Championship (UFC), and Major League Soccer (MLS).

However, this growth has attracted criticism, especially in Europe. Nations including Romania, Germany, Belgium, Italy, Poland, Hungary, the Netherlands, Switzerland, France, and Portugal have all banned prediction markets from operating within their borders, viewing them as a type of gambling.

Polymarket counters that it provides ‘events contracts’—where users bet against one another on the result of an occurrence.

Debate has primarily arisen from the firm offering these ‘events contracts’ on real-world happenings, ranging from the ordinary—like weather forecasts—to the extremely strange—such as the return of Jesus Christ—and alarming—including predictions on when the US might attack Iran.

These geopolitical markets have sparked numerous worries regarding ethics and insider trading, prompting warnings for White House personnel against using confidential information to trade on prediction market platforms.

In the United States, it is overseen by the Commodity Futures Trading Commission (CFTC), along with other fast-growing prediction market platforms, with Kalshi being the other primary competitor.

Indications of further possible growth for both companies, and the prediction market industry overall, have recently emerged.

These signals have appeared in both Europe and North America, with Gibraltar licensing the frequently mentioned ADI Predictstreet—the official prediction market partner for the 2026 FIFA World Cup—as a B2C betting intermediary last month.

In a more immediate and relevant update for Polymarket, this very week it started allowing iOS users to download and use its US exchange, having previously maintained a waitlist and restricted access to chosen clients.

The prediction market industry has faced endless examination, yet its influence has not diminished.

The ongoing global mainstreaming of these platforms via partnerships with renowned organizations like Serie A is merely the most recent indication—however disconcerting—that they are becoming a permanent fixture.

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