SBC Summit Americas to tackle the new realities of affiliate growth in Latin America

(AsiaGameHub) –   SBC Summit Americas will explore how affiliates can adjust to Latin America’s fast-changing gaming environment via its specialized Latin America Marketing & Affiliates conference track, scheduled for Thursday, June 11, at the Broward County Convention Center.

With operators throughout the region putting more focus on player retention, localization, and long-term value, the track will look into how affiliates are updating their user acquisition strategies, content types, and business partnerships to stay competitive in a market that’s growing more mature.

This track is part of SBC Summit Americas’ six-track conference schedule, covering sports betting and casino, affiliate marketing, leadership, player safety, payments and tech, and regulatory topics—each track switching between North and Latin America over the two-day event.

“Latin America still offers massive opportunities for affiliates, but succeeding in the region is getting much more complex,” stated Rasmus Sojmark, Founder and CEO of SBC.

“Operators aren’t just seeking large-scale traffic anymore. They want partners who grasp local audiences, can produce reliable and engaging content, and ultimately drive long-term player value. This track will provide attendees with actionable insights into how these expectations are transforming affiliate marketing across the region.”

A highlight session, Affiliate Leaders 2026: Strategies for the Next Growth Wave, will explore how affiliates are adjusting as Latin America’s gaming market transitions from explosive growth to a more strategically mature stage. Panelists Florencia Brancato (Chief Strategy Officer, Azar Latino) and Pablo Espuela (Head of Corporate Development, BETANDEAL) will talk about shifts in acquisition strategies, operator expectations, and market priorities across the region, as well as pinpoint which markets have the most robust long-term potential.

Next, the session Emerging Channels and Formats: Diversifying Your Content Output will shift focus to how affiliates are leveraging more immersive, mobile-first content to connect with a new generation of players. Panelists Cristian Barbosa (COO & Co-Founder, InsightPlay.ai), Matheus Estrella (Head of Latam, Z2A Digital), Miguel Gonzalez (Director Comercial, Byads), Christopher Guzman (Head of Affiliates, Logrand), and Alex Junior (Head of Business & Brand, TREVO Influencia) will dive into formats like live streaming and short-form video, plus how niche content can help affiliates foster deeper trust with their target audiences.

The track will then shift to the changing dynamic between operators and affiliates in Latin America. The Operator / Affiliate Partnership Imperative: From Acquisition Volume to Player Value panel will feature Christopher Guzman (Head of Affiliates, Logrand), André Machado (CCO, Clever Advertising), and Felipe Maturana (Media & Sponsorship, Jugabet) discussing how the industry is moving past CPA-driven acquisition strategies to partnerships focused on retention, localization, and long-term player value.

In addition to the conference sessions, affiliates at SBC Summit Americas will have plenty of chances to connect directly with operators, affiliate managers, and marketing teams from across the region via networking events, one-on-one meetings, and exhibition floor conversations—all designed to foster new business partnerships and regional collaboration.

For affiliates aiming to strengthen their operator relationships, SBC Connections initiatives like The Briefings will provide a more targeted way to meet relevant contacts. These topic-based breakfast and lunch discussions will cover areas such as affiliate marketing, AdTech, player acquisition, and CRM, helping attendees go beyond random meetings to connect with others who share their commercial goals.

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Interested in attending SBC Summit Americas?

Operators and affiliates can apply for a free VIP Pass, which gives full access to the event—including conference sessions, the exhibition hall, and exclusive networking opportunities.

All other attendees can select from a variety of ticket options customized to different objectives and budgets, ranging from expo-only access to full VIP packages. Lock in your pass and explore your options here.