Super Group appoints new COO during leadership shake-up

(AsiaGameHub) –   Super Group—parent company of global brands Betway and Spin—has elevated senior executive Kirsty Ross to the role of Chief Operating Officer. 

Ross takes over the COO position from Jason Kenny, who held the role since late 2024. It remains unclear what role Kenny will assume next, as he is no longer listed as a member of Super Group’s Executive Team. 

The new COO has been with Super Group since October 2023, having previously served in other C-level roles including Chief People Officer and Chief of Staff. 

Currently based in the UK, she previously held multiple positions in South Africa’s financial sector, including stints at the country’s Investec and Bank of America operations. 

“I’m excited to announce that I’ve taken on the role of Chief Operating Officer at Super Group,” Ross stated in a LinkedIn post. 

“Over the past couple of years, I’ve had the chance to collaborate closely with teams across the business, supporting our leaders, enhancing operational processes, and bridging the gap between strategy and execution. I’m eager to build on the solid foundations already in place. 

“Super Group is a company driven by talented people, clear goals, and a global perspective. In this role, my focus will be on empowering our teams to operate efficiently, scale sustainably, and meet our long-term priorities. 

“Thank you to my colleagues for their support, trust, and ongoing collaboration. I’m looking forward to what the future holds.” 

Super Group gears up for a strong 2026

The leadership changes coincide with Super Group’s Q1 results announcement, which revealed increases in revenue, profit, and adjusted EBITDA—coming in at $612m (£452.3m), $86m, and $152m respectively. 

In percentage terms, these metrics rose by 18%, 31%, and 26% respectively. 

The Guernsey-headquartered firm uniquely split its results update into two segments: Africa (its largest market) and the rest of the world. 

Despite the challenges facing many iGaming businesses right now, Super Group has shown resilience, and its leadership remains optimistic in the early part of 2026. Ross is one of several recent changes within the organization. 

Neil Menashe, Chief Executive Officer of Super Group, commented during the company’s investor call: “We’re seeing significant efficiency gains right now. We’ve brought on Justin Stock—who previously served as our external counsel and helped guide the business to its current state—as our Head of Commercial and M&A. 

“We have an excellent team at the C-suite level of Super Group, and throughout the rest of our organization, we have truly talented people. 

“With our International and Africa segments, we’re strengthening these areas, but to grow and sustain that growth, it’s all about our people, our platforms, and the technology we use. 

“We need top-tier talent to help us make these critical decisions—and that’s exactly what we’ve been doing so far, and now we’re taking this to the next level.” 

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