Super Group celebrates global growth as Betway navigates UK tax challenges

(AsiaGameHub) –   Africa once again led Super Group’s performance in the first quarter of the year, though the parent company of Betway is also building momentum in Europe despite challenging regulatory and tax conditions on its home continent.

Like countless other public and private gambling operators, this Guernsey-based, NYSE-listed gaming group is navigating difficult conditions across Europe, most notably a steep new iGaming tax rate in Betway’s key UK market.

The company’s first-quarter financial results revealed total group revenue of $612 million (£452.3 million), an 18% year-over-year increase from the $517 million recorded in Q1 2025. Net profit and adjusted EBITDA also rose year-over-year by 31% to $86 million (compared to $59 million in Q1 2025) and 26% to $152 million (compared to $111 million) respectively.

European revenue climbed 15% from $96 million to $113 million. The group’s Betway sportsbook and Spin casino brands operate across multiple European markets, including the UK, Ireland, Germany and Spain.

In the UK, Super Group remains confident it can navigate the new 40% Remote Gaming Duty (RGD) tax and potentially gain market share. It is not the only operator with these goals.

Entain, Flutter Entertainment and evoke have all shared similar outlooks, though the company’s Q1 results — which cover the period before the new RGD rate took effect on April 1 — indicate it has a strong position in Europe, where the UK is arguably its most critical market.

That said, Europe is far from Super Group’s most important continent overall. Africa and the Americas — with Canada being the key market in the latter region — rank as the company’s two largest regional markets.

Africa’s position as a top market comes as no surprise, as it has been Super Group’s primary growth engine across several quarters. In Q1 2026, African revenue hit $267 million, a 24% jump from the $201 million recorded in the same period the previous year, while Americas revenue rose 5% from $186 million to $195 million.

This growth was achieved even after the group completely exited the U.S. market in July 2024, highlighting how important Ontario is to Super Group. The upcoming launch of a regulated multi-license market in Alberta later in 2026 could further boost Americas revenue.

“Q1 2026 marked a record-breaking opening to the year for Super Group, with all-time highs for revenue, monthly active customers, deposit volumes, and wagering activity,” stated Neal Menashe, Chief Executive Officer of Super Group.

“Our results underscore the effectiveness of our strategy, the strength of our brands, and the focus of our team. Africa turned in another strong quarter, while our International segment continued to build momentum.”

As of now, 2026 has been a successful year for Super Group, at least from a financial perspective. Still, the company is not exempt from facing challenges, and this year it has encountered one in New Zealand.

A lawsuit originally filed against SkyCity Entertainment Group over online casino operations was expanded last month to include Super Group and bet365. This has not dampened the company’s ambitions in New Zealand, though.

This Pacific country plans to launch a regulated online casino market with 15 licensees on July 1, 2027. The Online Casino Bill has been passed by parliament and is now waiting for Royal Assent, which will open the door for interested companies to apply for licenses — Betway is among those planning to do so.

Beyond New Zealand, Super Group is continuing efforts to bolster its brands’ management and public image. These efforts include leadership overhauls and marketing campaigns, such as the partnership announced earlier this year between Betway and Formula 1.

“We also strengthened our leadership team through key hires, which reinforces our dedication to operational excellence and accelerated growth,” Menashe concluded.

“With a highly stable casino business, strengthened sports trading capabilities ahead of the World Cup, and solid momentum across all regions, we are confident that Super Group is well positioned for the rest of 2026.”