DAZN Teams Up with ADI Predictstreet Ahead of the FIFA World Cup

(AsiaGameHub) –   Sports entertainment leader DAZN has announced a new collaboration with ADI Predictstreet, an emerging prediction market platform. This alliance is timed ahead of the FIFA World Cup and aims to enrich the DAZN experience by incorporating sports predictions directly into its live streams.

DAZN Integrates ADI Predictstreet into Its Platform

Under the terms of the deal, ADI Predictstreet will serve as the official prediction market partner for DAZN during the FIFA World Cup 2026. Consequently, the two firms will collaborate to create novel experiences for the upcoming global soccer event.

In a formal statement, DAZN stated the partnership aims to “usher in a new era of interactive engagement for fans worldwide.” To achieve this, DAZN will incorporate ADI Predictstreet into its platform, bolstering its ecosystem that includes sports streaming, betting, and FanZone.

Leveraging its status as a premier sports entertainment platform, DAZN will offer ADI Predictstreet significant distribution potential. Predictions will be woven into the overall viewing journey before, during, and after live matches. This will give fans numerous chances to follow projected odds and potentially place their own forecasts.

Integrated directly within DAZN’s live streams, ADI Predictstreet will facilitate interactive prompts, live sentiment tracking, and dynamic prediction features connected to major sporting events.

DAZN statement

DAZN further explained that ADI Predictstreet is a new prediction market specially trained on official FIFA data. This gives it a dedicated soccer focus, enabling fans to forecast a range of game-related elements such as match results, tournament stats, and emerging star players.

The Partnership Will Turn Viewers Into Participants

Shay Segev, CEO of DAZN Group, stressed his company’s commitment to transforming sports entertainment through deeper immersion and interactivity. Therefore, partnering with ADI Predictstreet was an obvious choice, as it enables DAZN to integrate real-time predictions seamlessly into the broadcast.

Using the FIFA World Cup 2026 as a catalyst and our platform as the engine, this collaboration represents a significant leap forward in fan experience.

Shay Segev, CEO, DAZN Group

DAZN noted that the partnership’s scope will go beyond the FIFA World Cup, encompassing its entire premium sports portfolio.

Dimitrios Psarrakis, CEO of Predictstreet, also expressed enthusiasm for the deal, calling it a “pivotal moment for how audiences engage with sports.” He explained that combining DAZN’s extensive audience with ADI Predictstreet’s instant interactive features will transform passive viewers into engaged participants.

This is more than an evolution in engagement; it’s the birth of a new category where technology, collective insight, and worldwide events converge on a massive scale.

Dimitrios Psarrakis, CEO, ADI Predictstreet

This marks another partnership for DAZN in the prediction market arena. The company also allied with Polymarket, a leading platform in this sector, earlier this year.